Google Ads Short Course

> Google Ads Short Course

Google Ads Course – 1 Month Program

Course Overview

This practical Google Ads course is designed to equip students, freelancers, and business owners with the skills needed to run effective paid advertising campaigns on Google. Over the span of one month, participants will learn how to create, manage, and optimize Google Ads campaigns for search, display, video, and app promotions. The course focuses on both technical setup and marketing strategy to ensure learners can generate measurable results.

Course Duration and Structure

  • Duration: 1 Month

  • Format: Online or On-campus

  • Schedule: 4 classes per week, including practice labs

  • Format includes theory, demonstrations, and live campaign exercises

Course Fee

  • Fee: PKR 10,000 – 15,000 (may vary depending on location or batch size)

  • Includes: Hands-on training, campaign templates, and certification

  • Flexible installment options available for eligible students

What You Will Learn

This course covers a complete beginner-to-intermediate path through Google Ads, including:

  • Introduction to Google Ads and digital advertising concepts

  • Creating and setting up Google Ads accounts

  • Building search campaigns with relevant keywords and ad extensions

  • Designing display campaigns with visual ads across the Google Display Network

  • Running video ads on YouTube and setting targeting preferences

  • Understanding bidding strategies (manual, automated, and smart bidding)

  • Setting daily budgets and cost-per-click models

  • Writing effective ad copy and headlines for higher click-through rates

  • Using keyword planners and performance forecast tools

  • Tracking campaign results using Google Ads dashboard and Google Analytics

  • Troubleshooting disapproved ads and improving Quality Score

  • Measuring success through conversions, CTR, CPC, and ROI

Who Should Take This Course

This course is ideal for:

  • Digital marketing beginners

  • Freelancers offering online ad services

  • Entrepreneurs looking to promote their businesses

  • Marketing professionals wanting to expand their skill set

Certification and Outcomes

Participants will receive a certificate of completion at the end of the course. Students will leave with the ability to confidently launch and manage their own ad campaigns, understand ad metrics, and use data to improve performance over time.

 

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